Comcast’s Dream Big Campaign. Nice work!!

Comcast’s Dream Big Campaign, the new advertising campaign called ‘‘Dream Big (Sing-a-Long)’’ has fantastic art direction and a brilliant idea. Love, Love the illustrations. It’s an integrated marketing campaign which includes a number of TV spots and a cool website. The goal of the campaign is to promote Comcast’s “Dream Big“ Triple Play Package (digital telephone, cable TV, voice over IP). In the website (comcasttown) you can customize your own room, travel around the town like The Sims and use Triple Play items for connect with other users and friends. Check out the Comcast Dream Big Campaign website or watch a couple here:

~ by yorubawoman on March 31, 2009.